CMS has advised Bynder on the sale of a majority stake to Thomas H. Lee Partners, L.P. (THL). Bynder, a global leader in Digital Asset Management (DAM), is headquartered in Amsterdam and has major office hubs in the United States, Spain, UK, Australia, and UAE. The company’s powerful, intuitive, and richly integrated DAM platform unifies and transforms the creation, management, and distribution of marketing assets.
THL is a premier private equity firm, based in Boston, investing in growth companies. The partnership will accelerate Bynder’s ability to help brands overcome the complexity of proliferating content, enabling delivery of exceptional content experiences and revenue growth. The transaction is expected to close in early 2023.