Committees & Programs

Marketing & Business Development Professionals Forum

World Law Group's Marketing & Business Development Professionals Forum brings together professionals in these pivotal areas to exchange best practices, share innovative ideas, and discuss challenges and opportunities shaping the legal marketing and business development landscape. Members also discuss ways in which they can collaborate with other departments within their firms, such as Talent Management and Diversity, to advance their firms' strategic plans.

This forum meets quarterly via virtual meetings and in person at the annual Legal Marketing Association Conference. They collaborate with WLG's Business Development Committee, First Fifteen Forum, and Legal Talent Management Professionals Forum.

Are you a Marketing & BD Professional interested in joining this forum? Email Hanna Shea to join to receive relevant communications and participate in the forum's initiatives.

Activity

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WLG Content

Thought Leadership
December 8, 2025

Across the legal profession, clients are navigating increasingly complex, multi-jurisdictional matters. Whether responding to evolving regulatory environments, pursuing investments in new markets, or managing cross-border corporate activity, they need coordinated legal teams that understand global pressures and local realities. For...
Thought Leadership
December 8, 2025

Treating business development as a strategic partner rather than a support function is essential to how law firms strengthen client relationships and pursue broader strategic goals. When BD professionals are involved early, aligned with both lawyer and firm priorities, and empowered to contribute proactively, firms see clearer...
Thought Leadership
November 24, 2025

When three senior in-house counsel from Starbucks, Microsoft, and T-Mobile sat down with moderator Dustin O’Quinn of Ballard Spahr during WLG | summit Seattle ’25, they delivered a clear message. The world in which their companies operate is increasingly complex, fast-moving, and unforgiving, and they expect outside counsel to meet that...

Member Firm Uploads

Thought Leadership
December 8, 2025

Across the legal profession, clients are navigating increasingly complex, multi-jurisdictional matters. Whether responding to evolving regulatory environments, pursuing investments in new markets, or managing cross-border corporate activity, they need coordinated legal teams that understand global pressures and local realities. For...
Thought Leadership
December 8, 2025

Treating business development as a strategic partner rather than a support function is essential to how law firms strengthen client relationships and pursue broader strategic goals. When BD professionals are involved early, aligned with both lawyer and firm priorities, and empowered to contribute proactively, firms see clearer...
Thought Leadership
November 24, 2025

When three senior in-house counsel from Starbucks, Microsoft, and T-Mobile sat down with moderator Dustin O’Quinn of Ballard Spahr during WLG | summit Seattle ’25, they delivered a clear message. The world in which their companies operate is increasingly complex, fast-moving, and unforgiving, and they expect outside counsel to meet that...
May 16, 2025

(L-R) Geneva Granatstein of Ballard Spahr LLP (Washington, USA), Ariana Seales of Campbells (Cayman Islands), Sheenika Gandhi of Greenberg Gusker LLP (California, USA), and Tina Chen of Arnold & Porter (Washington, DC, USA) met up at the Legal Marketing...
Thought Leadership, wlg Business Development
April 14, 2025

Each year, the International Bar Association’s Annual Conference brings together thousands of lawyers from around the world. This November, Toronto will host the global legal community for a week of learning, networking, reconnecting, and relationship-building. For many firms, attending the IBA Conference isn’t just about what...