SK Trademark Prosecution: 2025 at a Glance

Throughout 2025, despite wartime, Sayenko Kharenko’s intellectual property team continued to scale its prosecution offering, from high-stakes opposition proceedings to achieving recognition of a well-known mark, handling complex cases for leading brands in the defence, industrials, consumer goods, and technology sectors.

2025 IN NUMBERS

• 23 trademarks for which registration or a positive decision on registrability was obtained. 0 decisions on the non-registrability of trademarks filed on behalf of the clients.
• 17 trademark oppositions filed as part of coordinated brand-protection strategies for multinational clients with key brands across major markets such as the US and the EU.
• 18 trademark applications are currently awaiting final IP Office decisions following provisional refusals based on the oppositions we filed before 2025.
• 6 responses to provisional refusals were filed with the Ukrainian IP Office, 5 resulting in registrations and 1 pending final decision.
• 9 prosecution stage IP enforcement actions resulting in trademark applicants voluntarily narrowing the lists of goods and services.
• 5 prosecution stage IP enforcement actions resulting in trademark applicants voluntarily withdrawing their trademark applications.
• 1 well-known 3D mark recognition obtained for a flagship toy manufacturer’s iconic brand – only the second well-known 3D trademark ever recognised in Ukraine.

WHY CLIENTS INSTRUCT US

Leveraging our contentious trademark experience, we have helped brand owners in 2025 calibrate when to oppose, when to negotiate, and when to escalate, ensuring support for broader portfolio goals and turning a distinct set of challenges into the following outcomes:

• Deliver end-to-end service for each trademark mandate: assessing distinctiveness and refusal risk, ensuring regulatory compliance under Ukrainian rules, tracking developments in Ukrainian IP law and IP Office practice, and prosecuting filings through to registration.
• Structure early settlement and coexistence frameworks, converting adversarial proceedings into commercially workable outcomes where appropriate.
• Balance legal precision with commercial timing while preserving the critical launch of trademarked products or trademark opposition timelines.
• For well-known mark recognition, assemble a comprehensive evidentiary package, including market share data, consumer surveys, advertising spend, media coverage, and enforcement history.
• Secure decisions that strengthen enforcement tools against dilution, unfair advantage, and free-riding, including in classes where the mark is not registered.
• Where required, escalate actions before the Ukrainian Competition Authority and the courts, ensuring that portfolio strategy and dispute strategy are fully aligned.
• Manage matters spanning jurisdictions across the EU, the UK, North America, and Australia.