Committees & Programs

Marketing & Business Development Professionals Forum

World Law Group's Marketing & Business Development Professionals Forum brings together professionals in these pivotal areas to exchange best practices, share innovative ideas, and discuss challenges and opportunities shaping the legal marketing and business development landscape. Members also discuss ways in which they can collaborate with other departments within their firms, such as Talent Management and Diversity, to advance their firms' strategic plans.

This forum meets quarterly via virtual meetings and in person at the annual Legal Marketing Association Conference. They collaborate with WLG's Business Development Committee, First Fifteen Forum, and Legal Talent Management Professionals Forum.

Are you a Marketing & BD Professional interested in joining this forum? Email Hanna Shea to join to receive relevant communications and participate in the forum's initiatives.

Activity

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WLG Content

Thought Leadership
May 26, 2026

Clare Martin Roath (Troutman Pepper Locke) breaks down how law firms can transform former colleagues into powerful strategic assets. Shifting away from ad-hoc outreach, they share actionable insights on embedding alumni relations directly into your business development infrastructure to drive growth, referrals, and talent retention.
Thought Leadership
December 8, 2025

Across the legal profession, clients are navigating increasingly complex, multi-jurisdictional matters. Whether responding to evolving regulatory environments, pursuing investments in new markets, or managing cross-border corporate activity, they need coordinated legal teams that understand global pressures and local realities. For...
Thought Leadership, wlg Business Development
December 8, 2025

Treating business development as a strategic partner rather than a support function is essential to how law firms strengthen client relationships and pursue broader strategic goals. When BD professionals are involved early, aligned with both lawyer and firm priorities, and empowered to contribute proactively, firms see clearer...

Member Firm Uploads

Thought Leadership
May 26, 2026

Clare Martin Roath (Troutman Pepper Locke) breaks down how law firms can transform former colleagues into powerful strategic assets. Shifting away from ad-hoc outreach, they share actionable insights on embedding alumni relations directly into your business development infrastructure to drive growth, referrals, and talent retention.
Member Firm News Philippines
May 11, 2026

SyCipLaw won the Philippine Law Firm of the Year Award in the Legal 500 Southeast Asia Awards 2026. The Firm took home the same award in 2023 and was cited as the Antitrust & Competition Team of the Year in 2020.  Partner Arlene M. Maneja accepted the award on behalf of the Firm at the awards ceremony on April 30, 2026, at the...
Thought Leadership
December 8, 2025

Across the legal profession, clients are navigating increasingly complex, multi-jurisdictional matters. Whether responding to evolving regulatory environments, pursuing investments in new markets, or managing cross-border corporate activity, they need coordinated legal teams that understand global pressures and local realities. For...
Thought Leadership, wlg Business Development
December 8, 2025

Treating business development as a strategic partner rather than a support function is essential to how law firms strengthen client relationships and pursue broader strategic goals. When BD professionals are involved early, aligned with both lawyer and firm priorities, and empowered to contribute proactively, firms see clearer...
Thought Leadership, wlg Business Development
November 24, 2025

When three senior in-house counsel from Starbucks, Microsoft, and T-Mobile sat down with moderator Dustin O’Quinn of Ballard Spahr during WLG | summit Seattle ’25, they delivered a clear message. The world in which their companies operate is increasingly complex, fast-moving, and unforgiving, and they expect outside counsel to meet that...