Gowling WLG has advised leading equity investor, Panoramic Growth Equity, on its £1.5 million Series A investment into healthy snacking company Freed Foods Limited.
Freed Foods provides a range of premium plant based gluten-free snacks made with natural ingredients. Its brands include Mister Free'd Tortillas, a range of vegan tortilla chips with innovative flavours and carefully selected super food ingredients. Success in Europe has led the company to recently target the UK market and products are now available across an increasing number of UK retailers including Wholefoods, Planet Organic, Budgens and WH Smith, with listings in further major UK retailers to be announced in the coming months.
Panoramic's investment will support Freed Foods' continued growth in the UK and French markets with investment in sales and marketing, new product development and building the team as the company continues to scale
Gowling WLG corporate Principal Associate Stephen Bowman and Associate Fabiano Iesini advised on the deal, with specialised due diligence support from leading commercial and intellectual property lawyers in the firm's food and drink sector team.
Stephen said: "We're pleased to have supported Panoramic Growth Equity on its investment into Freed Foods. The company has a great management team, a distinctive brand and tasty 'free-from' products. Combined with Panoramic's backing it is well-primed to continue growing its share and take full advantage of the expansive nature of the allergen free and vegan food markets in the UK and Europe."